Ethos in the international crisis speaking of John F. Kennedy

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dc.contributor.advisorSisco, John I.
dc.contributor.committeeMemberLinsley, William A.
dc.contributor.committeeMemberEnglish, William B.
dc.contributor.committeeMemberMiles, Edwin A.
dc.creatorWheeless, Lawrence R.
dc.date.accessioned2022-12-20T20:48:20Z
dc.date.available2022-12-20T20:48:20Z
dc.date.issued1967
dc.description.abstractEthical appeal in the international crisis speeches of President Kennedy related to the development of his image in the office of the Presidency. "Image" denotes subjective, structured Information about Kennedy concerning his personalization of institutions, fulfillment of role expectations, reputation, prestige, and attainments. "Ethical appeal" refers to the personality and proposals revealed through the good sense, good character, and good will present in the speeches. The speeches arose from international crises in 1961 and 1962, involving the Congo, Laos, Bay of Pigs, European tour, Berlin, nuclear testing, Matsu and Quemoy, and Cuba. Kennedy was concerned for image and used televised speeches to improve or reinforce his image. Also, his image influenced his choice of ethical appeals. This process was particularly apparent following the Bay of Pigs in 1961, and the Matsu and Quemoy crisis in 1962. During these times, his image took on unfavorable factors. Ethical appeals which appeared in speeches served to offset those unfavorable factors. Further, ethical appeal directly affected Kennedy’s image and produced favorable image factors. At other times during the two years, elements of ethical appeal and factors of image corresponded and exerted mutual influence. In the life situations discussed, in this study, image and ethical appeal existed on a continuum with overlapping factors and elements that interacted to produce the speaker"s ethos.
dc.description.departmentCommunication, Jack J. Valenti School of
dc.format.digitalOriginreformatted digital
dc.format.mimetypeapplication/pdf
dc.identifier.other13996928
dc.identifier.urihttps://hdl.handle.net/10657/13107
dc.language.isoen
dc.rightsThis item is protected by copyright but is made available here under a claim of fair use (17 U.S.C. Section 107) for non-profit research and educational purposes. Users of this work assume the responsibility for determining copyright status prior to reusing, publishing, or reproducing this item for purposes other than what is allowed by fair use or other copyright exemptions. Any reuse of this item in excess of fair use or other copyright exemptions requires express permission of the copyright holder.
dc.titleEthos in the international crisis speaking of John F. Kennedy
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeCollege of Liberal Arts and Social Sciences
thesis.degree.departmentSpeech, Department of
thesis.degree.disciplineSpeech
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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