GHL 6330: Statistical Data Analysis in the Hospitality Industry

Permanent URI for this collection

Browse

Recent Submissions

Now showing 1 - 1 of 1
  • Item
    Statistical Data Analysis in the Hospitality Industry
    (University of Houston Libraries, 2024-02) Shin, Minjung
    This book covers the basic principles of statistics necessary to conduct hospitality research. The primary topics addressed will include the links between theory, research design, and statistical techniques; variable measurement and frequency distributions; summary statistics for central tendency and variation; hypothesis testing; and bivariate correlation and regression analysis.