Statistical Data Analysis in the Hospitality Industry
Files
Date
2024-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Houston Libraries
Abstract
This book covers the basic principles of statistics necessary to conduct hospitality research. The primary topics addressed will include the links between theory, research design, and statistical techniques; variable measurement and frequency distributions; summary statistics for central tendency and variation; hypothesis testing; and bivariate correlation and regression analysis.
Description
Keywords
Statistics, Hospitality, Tourism, Social Science
Citation
Shin, M. (2024). Statistical Data Analysis in the Hospitality Industry. University of Houston Libraries. https://uhlibraries.pressbooks.pub/ghl633011992/