Statistical Data Analysis in the Hospitality Industry

Abstract

This book covers the basic principles of statistics necessary to conduct hospitality research. The primary topics addressed will include the links between theory, research design, and statistical techniques; variable measurement and frequency distributions; summary statistics for central tendency and variation; hypothesis testing; and bivariate correlation and regression analysis.

Description
Keywords
Statistics, Hospitality, Tourism, Social Science
Citation
Shin, M. (2024). Statistical Data Analysis in the Hospitality Industry. University of Houston Libraries. https://uhlibraries.pressbooks.pub/ghl633011992/