Does bounceless Provide an Effective Alternative for Sport-Bras for Women Who Have a Larger Than "C" Cup Size

Women with larger breast sizes (cup size C+) have been underrepresented in the apparel industry despite numerous variations of sports bras found in the market. Women in this group still experience excessive breast movement, discomfort, and embarrassment due to sports bras which cannot limit breast tissue acceleration. This represents a significant barrier for women and thus are less inclined to workout in public settings. Sadly, the materials and designs utilized by majority of sports bras companies continue to be insufficient for women with bigger breast sizes. This can likely be explained as companies are more inclined to keep prices as low as possible in manufacturing their products. For enhanced breast support while engaging in physical activities, many women with bigger breasts continue to wear a traditional bra or even two sports bras combined. Shefit and Bounceless have recently emerged in the apparel industry to address this specific problem in the market. Shefit, being the larger of the two companies, intends to provide more support than your traditional sports bra. The Shefit Ultimate Sports bra fared similarly to comparable sports bras provided by major manufacturers such as Nike and Underarmour. This can be supported by a recent research article detailing the assessment of women with breast sizes ranging from AA to DD in sports bra performance (Gibson et al. 2019). The bounceless company is being omitted from this kind of testing, yet has been shown to offer more support than the Shefit ultimate bra: additional fabric that extends below the bust.