A social psychological approach to the construction and evaluation of audio-taped health-related communications : source and message variables explored
| dc.contributor.advisor | Evans, Richard I. | |
| dc.contributor.committeeMember | Rozelle, Richard M. | |
| dc.contributor.committeeMember | Levenson, Phyllis M. | |
| dc.creator | Gratch, Linda Vaden | |
| dc.date.accessioned | 2023-02-02T20:49:37Z | |
| dc.date.available | 2023-02-02T20:49:37Z | |
| dc.date.copyright | 1987-12 | |
| dc.date.issued | 1987 | |
| dc.description.abstract | In an effort to explore the influence of source and complexity on adolescents' memory and feeling for health- related information, a project was conducted following a framework established by Solomon and Maccoby (1984) for targeting, designing and evaluating the success of community health communications. Specifically, an adolescent health-related cassette library system (CLS) -- consisting of seven topics rated as most important from a community needs assessment -- was developed in prototypic form. Also developed were several instruments useful for constructing health-related communications (viz., a structural and persuasive format, and a theoretical content analysis system). Two experiments were conducted. Experiment 1 investigated the effects of Source Similarity and Complexity on information recall and satisfaction. Experiment 2 focussed on source-mediated cues and their effects on satisfaction and source perception. Both experiments were fully crossed, within-subjects designs, using 77 subjects from the Hitchcock Independent School District. | |
| dc.description.department | Psychology, Department of | |
| dc.format.digitalOrigin | reformatted digital | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | 18768612 | |
| dc.identifier.uri | https://hdl.handle.net/10657/13764 | |
| dc.language.iso | en | |
| dc.rights | This item is protected by copyright but is made available here under a claim of fair use (17 U.S.C. Section 107) for non-profit research and educational purposes. Users of this work assume the responsibility for determining copyright status prior to reusing, publishing, or reproducing this item for purposes other than what is allowed by fair use or other copyright exemptions. Any reuse of this item in excess of fair use or other copyright exemptions requires express permission of the copyright holder. | |
| dc.subject | Communication in medicine | |
| dc.subject | Youth--Health and hygiene | |
| dc.subject | Audio-cassettes in education | |
| dc.subject | Health education--Audio-visual aids | |
| dc.title | A social psychological approach to the construction and evaluation of audio-taped health-related communications : source and message variables explored | |
| dc.type.dcmi | Text | |
| dc.type.genre | Thesis | |
| dcterms.accessRights | The full text of this item is not available at this time because it contains documents that are presumed to be under copyright and are accessible only to users who have an active CougarNet ID. This item will continue to be made available through interlibrary loan. | |
| thesis.degree.college | College of Social Sciences | |
| thesis.degree.department | Psychology, Department of | |
| thesis.degree.discipline | Psychology | |
| thesis.degree.grantor | University of Houston | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Arts |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- Gratch_1987_18768612.pdf
- Size:
- 14.88 MB
- Format:
- Adobe Portable Document Format