A study of the rhetorical strategy of maligning as exemplified in anti-Mormon rhetoric, 1847-1890

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dc.contributor.advisorHeath, Robert L.
dc.contributor.committeeMemberLinsley, William A.
dc.contributor.committeeMemberEnglish, William B.
dc.contributor.committeeMemberMorgan, George T., Jr.
dc.creatorCenter, Donald Bruce
dc.date.accessioned2022-12-20T17:36:39Z
dc.date.available2022-12-20T17:36:39Z
dc.date.copyright1975
dc.date.issued1975
dc.description.abstractThis thesis analyzes a cross-section of anti-Mormon rhetoric, 1847-1890, to determine how maligning was employed as a persuasive strategy and the effect it had on the Mormon movement. Maligning is defined as a rhetorical strategy characterized by invective and/or misleading devices designed to discredit a person, cause, or movement. Polarization, ego-involvement, source credibility, fear appeals and scapegoating are central concepts in the strategy of maligning. Each of these concepts plays a specific role in the formation of attitudes. Thus, the end product of maligning is to create, through the use of various devices, negative attitudes result ant in negative behavior toward the person or movement being attacked. Specific purposes of the study were: 1. To define and identify the motives and objectives of certain anti-Mormons who employed maligning, 2. To define and identify the various rhetorical devices that comprise the strategy of maligning, 3. To determine how maligners employed these devices in an attempt to achieve their objectives, and 4. To evaluate, pragmatically, the success of the maligners. By determining how maligning was used as an identifiable rhetorical strategy to gain certain objectives, the thesis of this study can be concluded: that the rhetorical strategy of maligning was skillfully used to produce political and social effects detrimental to the espoused purposes of Mormonism, 1847-1890. The results of this study demonstrate the maligners were instrumental in producing certain political and social effects that forced the Mormon Church to dissolve the "People's Party" and abandoned its doctrine of plural marriage; statehood for Utah was withheld until these two conditions were forthcoming.
dc.description.departmentCommunication, Jack J. Valenti School of
dc.format.digitalOriginreformatted digital
dc.format.mimetypeapplication/pdf
dc.identifier.other2124654
dc.identifier.urihttps://hdl.handle.net/10657/13047
dc.language.isoen
dc.rightsThis item is protected by copyright but is made available here under a claim of fair use (17 U.S.C. Section 107) for non-profit research and educational purposes. Users of this work assume the responsibility for determining copyright status prior to reusing, publishing, or reproducing this item for purposes other than what is allowed by fair use or other copyright exemptions. Any reuse of this item in excess of fair use or other copyright exemptions requires express permission of the copyright holder.
dc.titleA study of the rhetorical strategy of maligning as exemplified in anti-Mormon rhetoric, 1847-1890
dc.type.dcmiText
dc.type.genreThesis
dcterms.accessRightsThe full text of this item is not available at this time because it contains documents that are presumed to be under copyright and are accessible only to users who have an active CougarNet ID. This item will continue to be made available through interlibrary loan.
thesis.degree.collegeCollege of Liberal Arts and Social Sciences
thesis.degree.departmentSpeech, Department of
thesis.degree.disciplineSpeech
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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