Latina Beauty Queens

This collection showcases how a rising Mexican American middle class simultaneously assimilated into certain beauty standards and Western European social events, while also integrating Latin American traditions. Contemporary ideas of beauty, as related to gender and class, can be observed in the past and the present through the rise of beauty advertisements targeting Latina customers that appeared in historic periodicals. The goal of this research is to create a better understanding of gender and beauty expectations for middle class Latinas in the US.