The Effect Of The Coronavirus Pandemic On The US Cut Flower Market: A Harris County Texas Florists Wholesale Price And Quantity Change Of Roses And Hydrangeas From January 2018 To August 2021



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This study is about the effect of the COVID-19 pandemic on the United States cut flower market. The collected data is from one Harris County florists' wholesale price and quantity demanded of roses and hydrangeas. The data of new COVID-19 cases for Harris County show that the prices and quantities both increased alongside new COVID-19 cases. We find that roses highlight the disproportionate impact of COVID-19 on cut flower products. The cut flower industries experienced labor shortages, increased costs of trade and purchases, supply-chain fractures, regulations, developing countries importing, supply decrease, and consumer inelasticity. The existing literature displays COVID-19 effects on different markets, while this study collects and presents new data on the cut flower industries. The pricing and quantity data was just compiled for this study from an individual Houston florists' wholesale purchases. We find that with this newly collected data that COVID-19 did influence the US cut flower market. During the pandemic, the cut flower market supply curve shifted downwards, and the demand curve shifted upwards, resulting in a price increase.



COVID-19, Florist, Cut Flower Industries, Cut Flower Wholesalers, Cut Flower Growers, Harris County, Texas, Imports, Roses, Hydrangeas, Pricing, Supply