Reverse Image Lookup: Assessing Digital Library Users and Reuses

dc.contributor.authorReilly, Michele
dc.contributor.authorThompson, Santi
dc.date.accessioned2018-01-05T13:13:13Z
dc.date.available2018-01-05T13:13:13Z
dc.date.issued2016-10-03
dc.description.abstractReverse image lookup technology was used to assess the users and reuses of images from the Library of Congress’Teaching with Primary Resources digital collection. After selecting 44 images for the study, researchers used Google Reverse Image Lookup to generate a dataset of over 1,400 URLs. Drawing upon a coding rubric designed for a previous study on the ultimate uses of digital library materials, researchers coded the data to identify who uses these images and for what purposes. They found that the most popular type of user was “personal," which aligns with previous work and indicates that a pattern is emerging between ultimate use and the personal user type. Additionally, the study’s results indicate that social media and popular culture research outnumbered any other type of reuse. This article introduces reverse image lookup as a viable and approachable tool for digital library assessment, and discusses its implications for assessment and content selection. This is an Accepted Manuscript of an article published by Taylor & Francis Group in The Journal of Web Librarianship on October 3, 2016, available online: http://www.tandfonline.com/10.1080/19322909.2016.1223573.en_US
dc.description.departmentLibraries
dc.identifierhttps://doi.org/10.1080/19322909.2016.1223573en_US
dc.identifier.orcid0000-0002-0337-6439en_US
dc.identifier.urihttp://hdl.handle.net/10657/2070
dc.language.isoen_USen_US
dc.subjectdigital libraryen_US
dc.subjectreuseen_US
dc.subjectreverse image lookupen_US
dc.subjectultimate useen_US
dc.subjectusersen_US
dc.subjectDigital libraries
dc.subjectReuse
dc.subjectReverse image lookup
dc.subjectUltimate use
dc.subjectUsers
dc.titleReverse Image Lookup: Assessing Digital Library Users and Reusesen_US
dc.typeArticleen_US

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