Corporate Social Responsibility in the Brazilian Lodging Industry: A Perspective of Small and Medium-Sized Properties

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dc.contributor.advisorKoh, Yoon
dc.contributor.committeeMemberBack, Ki-Joon
dc.contributor.committeeMemberAbbott, JéAnna L.
dc.creatorFernandes Guzzo, Renata
dc.creator.orcid0000-0001-9510-263X
dc.date.accessioned2018-07-10T18:49:53Z
dc.date.available2018-07-10T18:49:53Z
dc.date.createdMay 2016
dc.date.issued2016-05
dc.date.submittedMay 2016
dc.date.updated2018-07-10T18:49:53Z
dc.description.abstractThis study investigates the extent to which corporate social responsibilities (CSR) activities are communicated by small and medium-sized accommodation properties (SMPs) in a developing country, Brazil. Findings then were compared to the CSR activities of the top 150 lodging companies worldwide. For the comparison purposes, 150 Brazilian SMPs were selected randomly and content analysis done of 150 individual websites. The results show significant differences between the two groups and in two levels of communication. Content-wise, Brazilian companies paid more attention to society/community wellbeing and diversity/accessibility whereas the top 150 companies emphasized employment quality, society/community wellbeing, and environmental goals. Further comparison was made with regard level of communication and significant differences were found between commitments and initiatives. Brazilian lodging SMPs demonstrated to be in an incipient stage regarding CSR, where companies are mainly focusing on categories that tend to bring short-term benefits or had legal requirements rather than those that indicate a deeper social responsibility.
dc.description.departmentHotel and Restaurant Management, Conrad N. Hilton College of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/3193
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectCorporate social responsibility
dc.subjectLodging
dc.subjectHospitality
dc.subjectSmall and medium-sized properties
dc.titleCorporate Social Responsibility in the Brazilian Lodging Industry: A Perspective of Small and Medium-Sized Properties
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeConrad N. Hilton College of Hotel and Restaurant Management
thesis.degree.departmentHotel and Restaurant Management, Conrad N. Hilton College of
thesis.degree.disciplineHospitality Management
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Science

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