A Culturally-Tailored Smoking Cessation Intervention for Latinos



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Leading causes of death among Latinos in the U.S include cancer (of which, lung cancer is the most frequent cause of cancer death), heart disease, unintentional injuries, and stroke. Three of these four causes have a relationship with smoking. Compared to other ethnic and racial groups, Latinos face low smoking cessation treatment success rates due to low compliance with pharmacotherapy, restricted accessibility to health care, poor smoking cessation treatment outcomes, under-utilization of existing services. Despite making up nearly 20% of the U.S population, few studies have explored smoking cessation interventions among Latino smokers. This study piloted a Culturally Tailored (CT), a CT plus Adherence Enhancing (AE), and a Health Education (HE) intervention for smoking cessation among Latino adults in the Greater Houston area. These treatment conditions were randomized. High levels of counseling session return and retention rates indicated a success of intervention methods. Satisfaction survey results further confirmed the likability of these trials. Additionally, those assigned to the CT+AE group had significantly greater nicotine replacement therapy (NRT) means, suggesting the targeted adherence and cultural sensitivity strategies improved levels of nicotine patch use.