2022-2023 Senior Honors Theses
Permanent URI for this collectionhttps://hdl.handle.net/10657/13940
This collection contains theses produced by Class of 2023 Honors students
Browse
Browsing 2022-2023 Senior Honors Theses by Author "Belco, Michelle"
Now showing 1 - 2 of 2
- Results Per Page
- Sort Options
Item From Destruction to Spectacle: Utilizing District Identity in Gentrifying Neighborhoods in Houston(2023-05-09) Campos, Carlos, Jr.This thesis will study the two major approaches to gentrification via district revitalization that has occurred in the Midtown and East Downtown districts, in which no cultural identity was used as a reference point for redevelopment and the existing cultural group in the area was destroyed as displacement occurred. I will then focus on the Montrose and East End/Second Ward districts, which presents a spectacle of the culture being displaced as a means to redevelop and create a unique, marketable identity for the district. Through this focus, I aim to connect districts' intensification of the displaced community's culture with broader strategies presented by city-wide growth machines. I examine these changes over time through an in-depth analysis of strategic growth documents created by city, state, and economic elite organizations.Item Walk It Like You Talk It: Corporate Social Responsibility and the Magic of Meaning Theory in Major Corporations LGBTQ+ Pride Advertisements(2023-05-02) Foret, CaitlynMillennial advertising audiences are more pro-LGBTQ+ and care more deeply about queer issues than prior generations. Corporate brands have responded to this demographic shift by implementing LGBTQ+ issues into their marketing strategy thus boosting cultural influence and increasing profits. Through utilizing corporate social responsibility and the magic of meaning theory, corporations that produce pride advertisements such as Target, Nike, and CVS have gained popularity and increased profit when they produce pride campaigns with consistent communication and implementation of CSR. This thesis analyzes the implementation and communication of LGBTQ+-related affairs of several corporations that produce pride advertisements, including their donations to politicians and pro-LGBTQ+ or anti-LGBTQ+ causes, physical or monetary contributions to LGBTQ+ activism, and the authenticity of their social media, corporate communication, and advertising campaigns. This research concludes with an analysis of how corporations should approach CSR related to social causes like LGBTQ+ activism as a result of the findings in the case studies of three corporations.