EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION

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dc.contributor.advisorXiao, Zhiwen
dc.contributor.committeeMemberYamasaki, Jill
dc.contributor.committeeMemberOlvera, Norma E.
dc.creatorChen, Meng
dc.date.accessioned2012-04-19T13:43:07Z
dc.date.accessioned2012-04-19T13:43:09Z
dc.date.available2012-04-19T13:43:07Z
dc.date.available2012-04-19T13:43:09Z
dc.date.createdDecember 2011
dc.date.issued2011-12
dc.date.updated2012-04-19T13:43:09Z
dc.description.abstractUsing a within/between experimental design, the current study attempted to examine 1) whether the ethnicity and call phone type can predict one’s frequency of calling while driving; 2) to examine the mechanism of how personal attributes, including perceived behavioral control, subjective social norms, and classic/reversed third-person perception, interact with a fear appeal message regarding the issue of calling while driving.
dc.description.departmentCommunication, Jack J. Valenti School of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/234
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectFear appeals
dc.subjectDistracted driving
dc.subjectPerceived behavioral control
dc.subjectPerceived social norms
dc.subjectClassic/reversed third-person perception
dc.subject.lcshCommunication
dc.titleEXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeCollege of Liberal Arts and Social Sciences
thesis.degree.departmentCommunication, Jack J. Valenti School of
thesis.degree.disciplineMass Communication
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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