The Role of Social Variables in U.S. Consumer Loyalty regarding Chinese Consumer Electronics

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dc.contributor.advisorPark, Jungkun
dc.contributor.committeeMemberStewart, Barbara L.
dc.contributor.committeeMemberHines, Andy
dc.creatorCai, Jingwei
dc.creator.orcid0000-0002-2241-738X
dc.date.accessioned2018-02-15T19:43:33Z
dc.date.available2018-02-15T19:43:33Z
dc.date.createdDecember 2015
dc.date.issued2015-12
dc.date.submittedDecember 2015
dc.date.updated2018-02-15T19:43:34Z
dc.description.abstractDespite numerous studies on consumer attitudes toward Chinese products and the consumer trust-satisfaction-loyalty link, little empirical work has been conducted to investigate the causal effects of social variables, such as social influence and word-of-mouth, and the consumer satisfaction-loyalty link of Chinese consumer electronics within the U.S. market. Thus, this study developed a conceptual model to examine the significant effects of word-of-mouth on consumers’ trust, satisfaction, and loyalty regarding consumer electronics which are made in China. This study utilized two types of social variables: word-of-mouth and social influence, and has explored the relations between the two social variables and two dimensions of consciousness: health consciousness and price consciousness. Within the model, the relations between the trust-satisfaction-loyalty link and two dimensions of consciousness have been tested.
dc.description.departmentHuman Development and Consumer Sciences, Department of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/2151
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectSocial variables
dc.subjectSocial influence
dc.subjectWord-of-mouth
dc.subjectConsciousness
dc.subjectTrust
dc.subjectSatisfaction
dc.subjectLoyalty
dc.titleThe Role of Social Variables in U.S. Consumer Loyalty regarding Chinese Consumer Electronics
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeCollege of Technology
thesis.degree.departmentHuman Development and Consumer Sciences, Department of
thesis.degree.disciplineGlobal Retailing
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Science

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