AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS
| dc.contributor.advisor | Vardeman-Winter, Jennifer | |
| dc.contributor.committeeMember | Ni, Lan | |
| dc.contributor.committeeMember | Wen, Xiaohong | |
| dc.creator | Sun, Jia | |
| dc.date.accessioned | 2012-04-19T13:45:47Z | |
| dc.date.accessioned | 2012-04-19T13:45:48Z | |
| dc.date.available | 2012-04-19T13:45:47Z | |
| dc.date.available | 2012-04-19T13:45:48Z | |
| dc.date.created | December 2011 | |
| dc.date.issued | 2011-12 | |
| dc.date.updated | 2012-04-19T13:45:48Z | |
| dc.description.abstract | This study expands on global public relations literature by examining how China’s public relations education has adopted the concept of multiculturalism in its textbooks. Overall, this study was guided by relevant literature in globalization and multiculturalism, as well as public relations practice and education in China and the United States. Then, a qualitative content analysis of 20 Chinese public relations textbooks revealed Chinese public relations educators’ perceptions of global public relations and the relationship between culture and public relations. These results indicate an increasing focus on culture in the practice and education of public relations in China. Moreover, results of this study provide insight into the challenges that global public relations practitioners and scholars face within different cultural contexts. | |
| dc.description.department | Communication, Jack J. Valenti School of | |
| dc.format.digitalOrigin | born digital | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/10657/235 | |
| dc.language.iso | eng | |
| dc.rights | The author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s). | |
| dc.subject | China's public relations education | |
| dc.subject | Culture | |
| dc.subject | Public relations | |
| dc.subject | Multiculturalism | |
| dc.subject | Global public relations | |
| dc.subject.lcsh | Public relations | |
| dc.title | AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS | |
| dc.type.dcmi | Text | |
| dc.type.genre | Thesis | |
| thesis.degree.college | College of Liberal Arts and Social Sciences | |
| thesis.degree.department | Communication, Jack J. Valenti School of | |
| thesis.degree.discipline | Public Relations | |
| thesis.degree.grantor | University of Houston | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Arts |