dc.contributor.advisor	Vardeman-Winter, Jennifer
dc.contributor.committeeMember	Yamasaki, Jill
dc.contributor.committeeMember	Antosh, Danielle
dc.creator	Spiers, Alaina Renee
dc.date.accessioned	2019-09-14T23:34:39Z
dc.date.available	2019-09-14T23:34:39Z
dc.date.created	May 2019
dc.date.issued	2019-05
dc.date.submitted	May 2019
dc.date.updated	2019-09-14T23:34:40Z
dc.description.abstract	This study’s purpose was to decrease women’s chances of developing a pelvic floor disorder (PFD) by creating a theory-based, preventative campaign for new mothers utilizing the extended parallel process model (EPPM) as a framework. By finding new mothers’ knowledge, beliefs, and behaviors surrounding PFDs, their perceived levels of severity, susceptibility, self-efficacy, and response-efficacy toward PFDs before and after becoming more educated on the issue were also uncovered. This paper found that increasing new mothers’ level of knowledge with specific messages on PFDs significantly raises their perceived levels of severity, susceptibility, self-efficacy, and response-efficacy toward the issue. The study also had practical value in that it facilitated the construction of ready-to-implement campaign materials.
dc.description.department	Communication, Jack J. Valenti School of
dc.format.digitalOrigin	born digital
dc.format.mimetype	application/pdf
dc.identifier.uri	https://hdl.handle.net/10657/4653
dc.language.iso	eng
dc.rights	The author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subject	Pelvic floor disorder
dc.subject	Extended parallel process model
dc.subject	Health campaigns
dc.title	“All Moms Need to Know about This”: A Qualitative Analysis of New Mothers’ Perceptions around Pelvic Floor Disorders for a Preventative Practice Campaign
dc.type.dcmi	Text
dc.type.genre	Thesis
thesis.degree.college	College of Liberal Arts and Social Sciences
thesis.degree.department	Communication, Jack J. Valenti School of
thesis.degree.discipline	Communication
thesis.degree.grantor	University of Houston
thesis.degree.level	Masters
thesis.degree.name	Master of Arts

“All Moms Need to Know about This”: A Qualitative Analysis of New Mothers’ Perceptions around Pelvic Floor Disorders for a Preventative Practice Campaign

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