Motivations for Motion Picture Attendance in the Digital Age

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dc.contributor.advisorNorthup, Temple
dc.contributor.committeeMemberHaun, Martha J.
dc.contributor.committeeMemberWojdynski, Bartosz W.
dc.creatorTefertiller, Alec C.
dc.date.accessioned2014-07-21T15:43:55Z
dc.date.available2014-07-21T15:43:55Z
dc.date.createdMay 2014
dc.date.issued2014-05
dc.date.updated2014-07-21T15:43:55Z
dc.description.abstractInnovations in digital technology have provided consumers with a variety of screens and portals through which they can access motion picture entertainment. The rise of HD screens and digital home theater systems, along with disc and streaming media, has given consumers the ability to choose when and where they experience a motion picture. This thesis seeks to understand what factors motivate consumers to experience a film in the theater versus waiting to see the film at home. Using the uses and gratifications framework coupled with the theory of reasoned action, this thesis found that while behavioral control and an individual’s satisfaction with both his or her theatrical and home viewing environment may play roles in determining their decision to see a movie in the theater, it is expected affective gratifications that exert the biggest influence on theatrical attendance.
dc.description.departmentCommunication, Jack J. Valenti School of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/685
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectUses and gratifications
dc.subjectTheory of reasoned action
dc.subjectTheory of Planned Behavior
dc.subjectMovies
dc.subjectFilm
dc.subjectHome theater
dc.subjectMovie theater
dc.subjectTheatre
dc.subjectMoviegoing
dc.subjectConvergence
dc.subjectNew media
dc.subjectDigital media
dc.subjectStreaming
dc.subjectCable
dc.subjectVideo
dc.subject.lcshCommunication
dc.titleMotivations for Motion Picture Attendance in the Digital Age
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeCollege of Liberal Arts and Social Sciences
thesis.degree.departmentCommunication, Jack J. Valenti School of
thesis.degree.disciplineMass Communication
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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