Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics

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dc.contributor.advisorVardeman-Winter, Jennifer
dc.contributor.committeeMemberNi, Lan
dc.contributor.committeeMemberHutchinson, Janis F.
dc.creatorPowell, Jasmine C.
dc.creator.orcid0000-0002-6942-3066
dc.date.accessioned2016-09-04T22:06:22Z
dc.date.available2016-09-04T22:06:22Z
dc.date.createdMay 2016
dc.date.issued2016-05
dc.date.updated2016-09-04T22:06:22Z
dc.description.abstractThe purpose of this study was to understand Black women’s perceptions of health, specifically in regards to HIV/AIDS, and the ways in which their cultural identities influence health decisions according to the situational theory of publics. This study included in-person interviews with 15 Black women who attended a hip hop awareness concert or who were in the target audience, but chose not to attend. The following research will help public relations practitioners effectively predict the communication behavior of Black women based on the understanding of their constraints.
dc.description.departmentCommunication, Jack J. Valenti School of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/1510
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectBlack
dc.subjectWomen
dc.subjectSituational theory of publics
dc.subjectHIV
dc.subjectPublic relations
dc.subjectHealth
dc.subjectCulture
dc.subjectIdentity
dc.subjectConstraint recognition
dc.titleBlack Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeCollege of Liberal Arts and Social Sciences
thesis.degree.departmentCommunication, Jack J. Valenti School of
thesis.degree.disciplineCommunication
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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