The House In The Museum Garden: Targeting Domestic Consumers In MoMA’s Architecture And Design Exhibitions

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dc.contributor.advisorZalman, Sandra
dc.contributor.committeeMemberHarren, Natilee
dc.contributor.committeeMemberOrto, Luisa
dc.creatorMassey, Kayla
dc.creator.orcid0000-0002-0016-1838
dc.date.accessioned2022-05-15T16:59:29Z
dc.date.available2022-05-15T16:59:29Z
dc.date.createdMay 2022
dc.date.issued2022-05
dc.date.submittedMay 2022
dc.date.updated2022-05-15T16:59:30Z
dc.description.abstractThe Museum of Modern Art (MoMA) promoted modern art and design through exhibitions. Exhibitions of the 1930s were marked by politically and socially minded intentions that aimed to solve modern problems through modern solutions. This continued into the early 1940s, though a shift occurred in the purpose of exhibitions in the late 1940s and 1950s. Working with prominent architects, designers, retail establishments, and women’s magazines, MoMA promoted modern architecture and design to American consumers as a way of living, fully embodied in the House in the Garden exhibitions, discussed at length here. The notion of viewer experience in exhibition design, the role of the homemaker in modern architecture, histories of modern architecture, design, magazines, politics of World War II, and the Cold War are important in the formation of this argument. This thesis asks and answers questions about shifting motivations in MoMA’s architecture and design exhibitions at mid-century.
dc.description.departmentArt, School of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10657/9117
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectHouse in the Museum Garden
dc.subjectMarcel Breuer
dc.subjectGregory Ain
dc.subjectMoMA
dc.subjectMuseum of Modern Art
dc.subjectExhibition History
dc.subjectMoMA Exhibition History
dc.subjectModern Architecture
dc.subjectArchitecture Exhibition
dc.subjectDesign
dc.subjectGood Design
dc.subjectsuburban architecture
dc.subjectmagazine
dc.subjectwomen's magazines
dc.titleThe House In The Museum Garden: Targeting Domestic Consumers In MoMA’s Architecture And Design Exhibitions
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeKathrine G. McGovern College of the Arts
thesis.degree.departmentArt, School of
thesis.degree.disciplineArt History
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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