Browsing by Author "Wasserman, Herman"
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Item Chinese Media Engagement in South Africa: What is its impact on local journalism?(Journalism Studies, 1/10/2017) Madrid-Morales, Dani; Wasserman, HermanChina’s footprint in Africa’s media sector over the last decade has reached dimensions that make it impossible to go unnoticed. In South Africa, one of the countries where this imprint is most diversified, Chinese media have been engaged in a varied range of activities, including content production and distribution, infrastructure development, direct investment in local media and training of journalists. Building on previous exploratory studies by the authors, this paper addresses an unresolved question in the study of China’s media internationalization: the impact on journalism. Using data from 20 semi-structured in-depth interviews with editors, journalists and policy makers, we investigate how much influence Chinese media exercise on journalism in South Africa. We present responses along three dimensions: consumption of and attitudes towards Chinese media, impact on local journalism and views about South Africa–China relations. Our data offer evidence that, despite having substantially increased their presence, Chinese media are far from having a profound impact on media professionals. While some interviewees report the adoption of some Chinese media in their daily news consumption, scepticism towards China, and by extension its media, dominates. We discuss these findings in the context of Chinese state-owned media’s attempts to increase their discursive power globally.Item How Influential Are Chinese Media in Africa? An Audience Analysis in Kenya and South Africa(International Journal of Communication, 2018) Wasserman, Herman; Madrid-Morales, DaniThe increased presence of Chinese media in Africa has been the focus of much debate since the early 2010s. Discussions tend to revolve around issues of production and content, providing little evidence on the way audiences decode media messages aimed at extending China’s “soft power.” This article uses data from seven focus groups with media and communication university students in Kenya and South Africa to explore the efficacy of Chinese-mediated public diplomacy. We show that Chinese media have little impact on students’ information habits, demonstrate that attitudes toward China are predominantly negative, and argue that this stereotyping affects opinions about Chinese media. We also suggest that some students’ favored news values overlap with those associated with Chinese media. This may indicate a potential affinity between the journalistic practice of Chinese media in Africa and that of future Kenyan and South African media professionals, which could increase the chances of China’s media engagements having an impact in the long term.