Browsing by Author "Bulhak, Zosia"
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Item Underrepresentation of Women in Sports Media Impacts Their Social Media Marketability(2022-04-14) Bulhak, ZosiaWomen athletes are 40% of sports participants but receive only 4% of sports media coverage. This research focuses on: how the inequality in sports media coverage affects the status of women role models in sports? and, how the marketability of women athletes on social media is impacted by underrepresentation?