Browsing by Author "Asher, James J. 1929-"
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Item An experimental study of listener comprehension of news commentary when rate of delivery is varied(1955) Asher, James J. 1929-; Schwarzwalder, John C.; Evans, Richard I.; Battin, Tom C.; Uray, Richard M.Each State in the Union is dotted with radio stations and most of these broadcast what is known as 'straight' news. Research has established that it did not matter how fast or slow the local newscaster delivered this news because the speed did not affect listener comprehension. People understood as well if the pace was slow and relaxed, or if it was at 'machine gun' velocity. [...]