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dc.contributor.advisorVardeman-Winter, Jennifer
dc.creatorMehta, Nazreen
dc.date.accessioned2012-06-27T18:12:57Z
dc.date.accessioned2012-06-27T18:12:58Z
dc.date.available2012-06-27T18:12:57Z
dc.date.available2012-06-27T18:12:58Z
dc.date.createdMay 2012
dc.date.issued2012-05
dc.identifier.urihttp://hdl.handle.net/10657/299
dc.description.abstractThis study expands on crisis communication literature by examining how BP restored its reputation after the oil spill that occurred on April 20, 2010. Overall, this study was guided by relevant literature in image restoration theory, framing theory, and the situational crisis communication theory. Then, a qualitative content analysis of BP press releases, commericals, and newspaper articles highlighted the relationship between the image restoration strategies used by BP and how the media assessed the strategies. These results indicate an increase in the use of multiple image restoration strategies and media frames. Moreover, this study provides insight into the steps crisis managers should take in the postcrisis stage.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectBP
dc.subjectoil spill
dc.subjectimage restoration
dc.subjectimage restoration theory
dc.subjectSCCT
dc.subjectframing theory
dc.subject.lcshPublic relations
dc.titleThe Image Restoration of BP
dc.date.updated2012-06-27T18:12:59Z
dc.type.genreThesis
thesis.degree.nameMaster of Arts
thesis.degree.levelMasters
thesis.degree.disciplinePublic Relations
thesis.degree.grantorUniversity of Houston
thesis.degree.departmentCommunication
dc.contributor.committeeMemberNi, Lan
dc.contributor.committeeMemberEmery, Mike
dc.type.dcmiText
dc.format.digitalOriginborn digital
dc.description.departmentCommunication
thesis.degree.collegeCollege of Liberal Arts and Social Sciences


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