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dc.contributor.advisorVardeman-Winter, Jennifer
dc.creatorAcosta Izzo, Denily
dc.date.accessioned2017-08-24T21:09:03Z
dc.date.available2017-08-24T21:09:03Z
dc.date.createdAugust 2017
dc.date.issued2017-08
dc.date.submittedAugust 2017
dc.identifier.urihttp://hdl.handle.net/10657/2034
dc.description.abstractThe purpose of this study was to examine the concept of stockholder activism as an area for development in financial public relations scholarship. The study was conducted applying a thematic analysis of online texts related to a case. In this communication study, business and communication research provided the framework to investigate (1) what themes emerged from the valeantnow.com posts in the context of the Valeant crisis, (2) what themes emerged from the messages activist investors sent to the financial community, and (3) what themes emerged from the news generated during this interaction between Valeant and two activist investors to analyze how stockholder activism shapes the practice of investor relations. Practical implications include strategic knowledge investor relations professionals can use to prevent and/or respond to stockholder activism.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectCommunication
dc.subjectInvestor Relations
dc.subjectPublic Relations
dc.subjectActivism
dc.subjectFinancial Public Relations
dc.subjectStockholder Activism
dc.subjectShareholder Activism
dc.subjectValeant
dc.titleThematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations
dc.date.updated2017-08-24T21:09:03Z
dc.type.genreThesis
thesis.degree.nameMaster of Arts
thesis.degree.levelMasters
thesis.degree.disciplineCommunication
thesis.degree.grantorUniversity of Houston
thesis.degree.departmentCommunication, Jack J. Valenti School of
dc.contributor.committeeMemberCiszek, Erica
dc.contributor.committeeMemberPerez Liston, Daniel
dc.creator.orcid0000-0001-6804-3136
dc.type.dcmitext
dc.format.digitalOriginborn digital
dc.description.departmentCommunication, Jack J. Valenti School of
thesis.degree.collegeCollege of Liberal Arts and Social Sciences


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