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EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION
(2011-12)
Using a within/between experimental design, the current study attempted to examine 1) whether the ethnicity and call phone type can predict one’s frequency of calling while driving; 2) to examine the mechanism of how ...