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EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS
Organizations realize the importance of employee communication behaviors (ECBs) in public relations contexts. Recently scholars conceptually advanced two types of ECBs-Megaphoning and Scouting. This empirical study examined ...
From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US
This study aimed to examine if narrative persuasion was an effective method in Pap smear campaign among Chinese women in the United States and if the situational theory of problem solving (STOPS) was appropriate to measure ...
THE EMPEROR’S TREASURE WITHOUT THE WALLS
To fill the gaps in research on strategically integrating public segmentation and relationship management (Kim & Ni, in press), this study explored using simultaneously the Situational Theory of Publics and Relationship ...
AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS
This study expands on global public relations literature by examining how China’s public relations education has adopted the concept of multiculturalism in its textbooks. Overall, this study was guided by relevant literature ...