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How New Media is Used for Issues Management
This study expands on strategic issues management literature by examining how new communication technologies, especially social networking, are used for the purpose of managing organizational issues. An Issues Typology is ...
The 2008 Presidential Candidates' Use of Frames in Press Releases
The public relations techniques applied in the 2008 presidential election campaigns reflect the important role public relations plays in providing strategic counsel to American political campaigns. As one public relations ...
Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?
This qualitative study focused on the attitudes of a sample of 60 teachers in two Houston Independent School District schools toward applying public relations strategies, particularly responsible advocacy and advocacy-like ...