Browsing Electronic Theses and Dissertations by Subject "qualitative analysis"
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FEMALE ETHNIC REPRESENTATIONS IN COSMETIC ADVERTISEMENTS. HOW DO LATINAS INTERPRET AND RECEIVE THE MESSAGES? (2012-08)The investigation is a grounded theory (Glaser and Strauss, 1967) qualitative analysis that explores the reactions of ten Latinas after reviewing cosmetic advertisements from Latina and Cosmopolitan magazine. Latina is a ...