Park, Jungkun2018-02-152018-02-15December 22015-12December 2http://hdl.handle.net/10657/2151Despite numerous studies on consumer attitudes toward Chinese products and the consumer trust-satisfaction-loyalty link, little empirical work has been conducted to investigate the causal effects of social variables, such as social influence and word-of-mouth, and the consumer satisfaction-loyalty link of Chinese consumer electronics within the U.S. market. Thus, this study developed a conceptual model to examine the significant effects of word-of-mouth on consumers’ trust, satisfaction, and loyalty regarding consumer electronics which are made in China. This study utilized two types of social variables: word-of-mouth and social influence, and has explored the relations between the two social variables and two dimensions of consciousness: health consciousness and price consciousness. Within the model, the relations between the trust-satisfaction-loyalty link and two dimensions of consciousness have been tested.application/pdfengThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).Social variablesSocial influenceWord-of-mouthConsciousnessTrustSatisfactionLoyalty2018-02-15Thesisborn digital