Vardeman-Winter, Jennifer2017-08-242017-08-24August 2012017-08August 201http://hdl.handle.net/10657/2034The purpose of this study was to examine the concept of stockholder activism as an area for development in financial public relations scholarship. The study was conducted applying a thematic analysis of online texts related to a case. In this communication study, business and communication research provided the framework to investigate (1) what themes emerged from the valeantnow.com posts in the context of the Valeant crisis, (2) what themes emerged from the messages activist investors sent to the financial community, and (3) what themes emerged from the news generated during this interaction between Valeant and two activist investors to analyze how stockholder activism shapes the practice of investor relations. Practical implications include strategic knowledge investor relations professionals can use to prevent and/or respond to stockholder activism.application/pdfengThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).CommunicationsInvestor relationsPublic relationsActivismFinancial Public RelationsStockholder ActivismShareholder ActivismValeant2017-08-24Thesisborn digital