Vardeman-Winter, Jennifer2019-09-142019-09-14May 20192019-05May 2019https://hdl.handle.net/10657/4653This study’s purpose was to decrease women’s chances of developing a pelvic floor disorder (PFD) by creating a theory-based, preventative campaign for new mothers utilizing the extended parallel process model (EPPM) as a framework. By finding new mothers’ knowledge, beliefs, and behaviors surrounding PFDs, their perceived levels of severity, susceptibility, self-efficacy, and response-efficacy toward PFDs before and after becoming more educated on the issue were also uncovered. This paper found that increasing new mothers’ level of knowledge with specific messages on PFDs significantly raises their perceived levels of severity, susceptibility, self-efficacy, and response-efficacy toward the issue. The study also had practical value in that it facilitated the construction of ready-to-implement campaign materials.application/pdfengThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).Pelvic floor disorderExtended parallel process modelHealth campaigns2019-09-14Thesisborn digital