Evans, Richard I.2023-02-022023-02-021987-12198718768612https://hdl.handle.net/10657/13764In an effort to explore the influence of source and complexity on adolescents' memory and feeling for health- related information, a project was conducted following a framework established by Solomon and Maccoby (1984) for targeting, designing and evaluating the success of community health communications. Specifically, an adolescent health-related cassette library system (CLS) -- consisting of seven topics rated as most important from a community needs assessment -- was developed in prototypic form. Also developed were several instruments useful for constructing health-related communications (viz., a structural and persuasive format, and a theoretical content analysis system). Two experiments were conducted. Experiment 1 investigated the effects of Source Similarity and Complexity on information recall and satisfaction. Experiment 2 focussed on source-mediated cues and their effects on satisfaction and source perception. Both experiments were fully crossed, within-subjects designs, using 77 subjects from the Hitchcock Independent School District.application/pdfenThis item is protected by copyright but is made available here under a claim of fair use (17 U.S.C. Section 107) for non-profit research and educational purposes. Users of this work assume the responsibility for determining copyright status prior to reusing, publishing, or reproducing this item for purposes other than what is allowed by fair use or other copyright exemptions. Any reuse of this item in excess of fair use or other copyright exemptions requires express permission of the copyright holder.Communication in medicineYouth--Health and hygieneAudio-cassettes in educationHealth education--Audio-visual aidsThesisreformatted digital