Vardeman-Winter, Jennifer2016-09-042016-09-04May 20162016-05http://hdl.handle.net/10657/1510The purpose of this study was to understand Black women’s perceptions of health, specifically in regards to HIV/AIDS, and the ways in which their cultural identities influence health decisions according to the situational theory of publics. This study included in-person interviews with 15 Black women who attended a hip hop awareness concert or who were in the target audience, but chose not to attend. The following research will help public relations practitioners effectively predict the communication behavior of Black women based on the understanding of their constraints.application/pdfengThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).BlackWomenSituational theory of publicsHIVPublic relationsHealthCultureIdentityConstraint recognition2016-09-04Thesisborn digital