Kwan, Samantha2016-09-062016-09-06August 2012016-08http://hdl.handle.net/10657/1545I conducted a quantitative content analysis of men in the advertisements of two different lifestyle magazines, Esquire and Ebony, from 2006 to 2013, in order to explore how masculinity is a socially constructed concept, and more specifically, how race affects depictions of masculinity and men’s bodies in magazine advertisements. My findings reveal that boundaries between racial in and out-group males are maintained not only through depictions of the body, but also through depictions of role performances. However, although both magazines marginalize out-group males, I argue that Ebony marginalizes out-group males to a greater extent than Esquire does. I attribute the difference in the extent of marginalization to the different versions of masculinity the advertisements are appealing to, i.e., the metrosexual man versus the strong, black father. This highlights the role masculinity plays in the construction of social relations between groups of men, and it is a phenomenon that future research should explore.application/pdfengThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).SociologyRaceAdvertisingMasculinityMen's studiesEsquireEbonyRace relationsGenderSociology of the bodyRole performancesGender relationsSocial constructsMale modelsMediaMass communicationLifestyle magazinesMen's lifestyle magazinesSocial construction of masculinitySocial construction of raceWhite menBlack menMenFeminist studiesAdvertising mediaCommunications2016-09-06Thesisborn digital