Shimko, Robert B.2019-09-132019-09-13May 20142014-05May 2014https://hdl.handle.net/10657/4491By identifying the critical niche it occupies within the cultural landscape of Houston, the Houston Shakespeare Festival has the opportunity to make the transition from a Houston gem to a festival of truly international importance. This work seeks to identify key objectives in order to achieve this vision. By pursuing increased community outreach, expanded productions, and broader collaboration with the corporate sector and theatre community in Houston, HSF can broaden its impact on both the University and the City of Houston. By expanding the marketing and development capacity of the Festival, HSF can reach a new and increasingly diverse audience.application/pdfengThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).Houston Shakespeare FestivalStrategic plan2019-09-13Thesisborn digital