Friedman, WillaBulhak, Zosia2022-09-222022-09-222022-04-14https://hdl.handle.net/10657/11666Women athletes are 40% of sports participants but receive only 4% of sports media coverage. This research focuses on: how the inequality in sports media coverage affects the status of women role models in sports? and, how the marketability of women athletes on social media is impacted by underrepresentation?en-USThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).Poster