Opportunity + Appeal: Vienna, Austria



Journal Title

Journal ISSN

Volume Title



Globally fluent cities are “metropolitan areas that are appealing, open, and opportunity-rich which serve as magnets for attracting people and firms from around the world,” according to The Brookings Institution. Vienna, Austria is presented in 3 parts: business climate, diversity, livable neighborhoods; in 3 places: city center, neighborhoods, and the public realm. Employment opportunities and job growth are only part of what makes a city appealing as a place to live. Using the language of Jane Jacobs, derived from experience of 1960s Greenwich Village, New York City, and described in The Death and Life of Great American Cities, students present their city case study of opportunity and appeal around the world. Vienna, Austria has been declared as one of the top cities with the highest quality of life and the city implements new technology and accessible technology for the city to grow.