The Moderating Effect of Food Service Experience on the Relationship of Gender Diversity of Crowdfunding Creator and Funding Success Lantz Han & Dr. Defranco

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2022-04-14

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Purpose- Crowdfunding is an alternative to the traditional financing methods used by small businesses and entrepreneurs. This low-cost method is easily accessible and gaining in popularity among small businesses. This research aims to expand the knowledge on the influencing factors of crowdfunding success in restaurants. Therefore, allowing the future of entrepreneurs to better understand how to structure their crowdfunding campaign. Research Questions-Will a gender-diverse founding team influence their crowdfunding success? Will the prior food and beverage experience moderate the relationship between the diversity of the founding team and crowdfunding success? Methodology- We obtained a data set of 2,730 Kickstarter campaigns in the "food" category in the United States over the last 10 years. in which we used a regression analysis to determine the strength of correlation between variables. [...]

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