EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES

This study examined how advanced degrees affect representation in management roles within public relations. In-depth interviews were used to explore the relationship between advanced degrees and career success in thirteen public relations practitioners. Roles theory as well as studies focused on gender and public relations, and educational advancement were used to guide this study. Advanced degrees were shown to be investments into the future. Additionally, practitioners felt that advanced degrees increase confidence and credibility within the field. The results suggest that advanced degrees in no way create a hindrance in practitioner’s careers. These findings contribute to literatures regarding roles, education, mentorship, career success and gender in public relations.