MEASURING CHINESE-LANGUAGE NEWSPAPERS AS HEALTH COMMUNICATION RESOURCE: A CONTENT ANALYSIS OF

dc.contributor.advisorXiao, Zhiwen
dc.contributor.committeeMemberLee, Jaesub
dc.contributor.committeeMemberJian, Liu
dc.creatorHuang, Kun
dc.date.accessioned2012-09-28T12:38:34Z
dc.date.available2012-09-28T12:38:34Z
dc.date.createdDecember 2011
dc.date.issued2011-12
dc.date.updated2012-09-28T12:38:36Z
dc.description.abstractNewspapers in Chinese language are one of the major resources of health information for Chinese immigrants living in the United States. However, nearly none study have been conducted on the coverage of health issues and the effectiveness of the communication in these media. Empowered by grounded theory, this study will explore the research questions such as what health-related topics were covered and how they were conveyed in two chosen Newspapers circulated in Chinese community in Great Houston area. Content analysis was used to study 104 day’s of Southern Daily News and USA-SINO News within one year period of 2010-2011. 618 health-related articles were collected and categorized into eleven major topics based on their content. It was found that health-related topics were highly involved in daily life of Chinese communities. While issues from mainstream media in the United States about recently discovered diseases, newly developed drugs were more likely to be reported, Chinese cultural and traditional medical topics were still one of the major focuses from the target audiences. As one of the first intensive content analyses on the coverage of health-related topics in Chinese newspapers in the United States, this study essentially provides health care professionals, providers, health communication workers, and policymakers a comprehensive picture to health information available to the public of Chinese community in Newspapers, it also potentially serves as a guide to future health communication studies on other media in other areas in the United States
dc.description.departmentCommunication Sciences and Disorders, Department of
dc.format.digitalOriginborn digital
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/ETD-UH-2011-12-270
dc.language.isoeng
dc.rightsThe author of this work is the copyright owner. UH Libraries and the Texas Digital Library have their permission to store and provide access to this work. Further transmission, reproduction, or presentation of this work is prohibited except with permission of the author(s).
dc.subjectContent analysis
dc.subjectChinese Media
dc.subjectHealth communication
dc.subject.lcshMass media
dc.titleMEASURING CHINESE-LANGUAGE NEWSPAPERS AS HEALTH COMMUNICATION RESOURCE: A CONTENT ANALYSIS OF
dc.type.dcmiText
dc.type.genreThesis
thesis.degree.collegeCollege of Liberal Arts and Social Sciences
thesis.degree.departmentCommunication Sciences and Disorders, Department of
thesis.degree.disciplineCommunication Sciences and Disorders
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.majorMass communications
thesis.degree.nameMaster of Arts

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