With NIL legislation, there has been progress toward economic emancipation where college athletes are finally given the right to profit from the use of their NIL. It has been referred to as the right to publicity, but it appears to be more similar to a degree of rights to economic freedom because athletes still do not have control or equitable access to the revenue their labor generates. This move accelerated after several states passed some form of NIL legislation, which forced the National Collegiate Athletic Association (NCAA) to relinquish its economic stronghold over athletes, especially those in revenue-generating sports, but athletes in non-revenue-generating sports, as well. Therefore, companies and corporations can now have individual athletes endorse their products, or athletes can create and register their trademarks to monetize their name, image, and likeness. This presentation examines the racial, gender, and sports demographics of athletes who have NIL endorsements. ***This project was completed with the contributions from Hyun K. Lee and Tiffany Choy from the Baylor College of Medicine.