Social-norms interventions for light and nondrinking students

dc.contributor.authorNeighbors, Clayton
dc.contributor.authorJensen, Megan M.
dc.contributor.authorTidwell, Judy
dc.contributor.authorWalter, Theresa
dc.contributor.authorFossos, Nicole
dc.contributor.authorLewis, Melissa A.
dc.date.accessioned2018-02-26T23:09:24Z
dc.date.available2018-02-26T23:09:24Z
dc.date.issued2011-09
dc.description.abstractSocial-norms approaches to alcohol prevention are based on consistent findings that most students overestimate the prevalence of drinking among their peers. Most interventions have been developed for heavy-drinking students, and the applicability of social-norms approaches among abstaining or light-drinking students has yet to be evaluated. The present research aimed to evaluate the impact of two types of online social-norms interventions developed for abstaining or light-drinking students. Identification with other students was evaluated as a moderator. Participants included 423 freshmen and sophomore college students who reported never or rarely drinking at screening. Students were randomly assigned to one of three conditions: (a) personalized-norms feedback, (b) social-norms marketing ads, or (c) attention control. Data were analyzed using generalized linear mixed models. Results provided some support for both interventions but were stronger for social-norms marketing ads, particularly among participants who identified more closely with other students.
dc.identifier10.1177/1368430210398014
dc.identifier.citationCopyright 2011 Group Processes and Intergroup Relations. This is a post-print version of a published paper that is available at: http://journals.sagepub.com/doi/abs/10.1177/1368430210398014. Recommended citation: Neighbors, Clayton, Megan Jensen, Judy Tidwell, Theresa Walter, Nicole Fossos, and Melissa A. Lewis. "Social-Norms Interventions for Light and Nondrinking Students." Group Processes and Intergroup Relations 14, no. 5 (2011): 651-669. doi: 10.1177/1368430210398014. This item has been deposited in accordance with publisher copyright and licensing terms and with the author’s permission.
dc.identifier.urihttp://hdl.handle.net/10657/2405
dc.language.isoen_US
dc.publisherGroup Processes and Intergroup Relations
dc.subjectSocial norms
dc.subjectSocial identity
dc.subjectFeedback
dc.subjectAbstainers
dc.subjectAlcohol
dc.titleSocial-norms interventions for light and nondrinking students
dc.typeArticle

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