Media Framing of the Movement for Black Lives



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Media framing can greatly impact the influence of social movements. Disseminating their messages is a social movement’s essential task in its struggle against hegemonic norms. Prior research suggests that media frames often marginalize and dismiss social movements rather than shedding light on their most important issues and messages. By employing a content analysis of three broadcast news networks with differing political ideologies and the New York Times, the present study examined news stories to determine how the Movement for Black Lives was framed during its initial four years. The study measured for marginalization tactics of the media, messages of the movement, each outlet’s sourcing trends, and how coverage and overall tone changed over time. The results are compared by ideology of the media outlet. Results are discussed with regard to similar prior research.



Media framing, Media, Mass communication, Critical media studies, Social movements, Black lives matter, Movement for Black Lives