A delivery system and an administrative plan for the implementation of audivisual instruction in higher education in Mexico : a case study in Universidad Autonoma de Guadalajara



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The purpose of this study was (1) to determine the relationship of educational media to the purposes of education and the nature and requirements of professional opportunities of educational media for the teacher, (2) to design a delivery system for the development and utilization of audiovisual materials in teaching at the Universidad Autonomous De Guadalajara (UAG), and (3) to propose an administrative plan for implementation of audiovisual in struction in higher education in Mexico, using the UAG as a case study. The phases of the study were- 1. Determine from theory and literature the structure of the plan and then study, design, and implement a delivery system for audiovisual instruction of a sample of professors at UAG 2. Based on that delivery system as a tool, and the analysis of administrative situations develop an administrative plan for implementation of administrative audiovisual instruction at UAG and a general model that can be used in other universities. Data were analyzed and literature studied related to audiovisual media to develop a delivery system for preparing a sample of UAG teachers in educational technology. This delivery system was integrated into the activities of the various departments of the Department of Education of the Educational Resources Center (CREA) UAG, in order that each department would pilot the way to teach one specialized part. The complete delivery system was taught to a sample of different groups of teachers of different schools at UAG with two objectives- first, to implement audiovisual technology in their regular courses and second, to evaluate the course in terms of its goal. An administrative plan for implementation, coordination and use of instructional audiovisual media equipment, programs, management personnel, and instructional media was developed. A conclusion was reached planning, with UAG as the model, to develop in a systematic fashion, in a period no longer than 5 years, the full implementation of the administrative plan, following a linear design: (1) Training administrative personnel (2) Training teaching personnel (3) Producing and buying educational material (4) Implementing audiovisual media in Schools and Colleges (5) Forming and implementing an audiovideo library for each School or College, that will perforin the functions of stock distribution and reproduction of instructional audiovisual material, laboratory of programmed instruction, and self-teaching. It is recommended that this administrative example for UAG, used as a model, can be applied in other educational institutions at university level in the country, with slight variations that would adjust to each particular situation. In general terms, we believe that the present model is convenient and can be applied. Another important field recommended for development in future investigation is Organization, design and implementation of instructional sessions, using different methods, systems, and equipment, and measuring the effectiveness of it all. Another need for research is the integral use of programmed instruction, individualized instruction, self- instruction in relation with instructional sessions; andto make investigations related to the effectiveness of the Laboratories of self-instruction and audiovideotecas as a reinforcement of a good instruction.



Education, Higher--Mexico, Audio-visual education