Isaac Rodriguez is a multi-generation, proud Tejano and music historian whose interviews reveal a deep understanding of la onda, Chicano soul, and Tejano, particularly in the Houston area. In 2014, he and Nick Gaitan began spinning these genres in bars within Houston's Second Ward—particularly the D&W Lounge. In 2017, they and a group of East End community members embarked on Tejas Got Soul, a project to document, celebrate, and preserve the history of la onda, Chicano Soul, and early Tejano in Houston's East End. The project has entered a second phase, Tejas Got Soul 2, extending the geographic area to the Houston area and the genres to other música Tejana, including Tejano, conjunto, and norteño.