An Examination of the Portrayal and Stereotypes of Latinos on Television: The George Lopez Show and American Family

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2015-05

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Abstract

Grounded in Cultivation Theory and Critical Race Theory, this study investigates The George Lopez Show and American Family with specific focus on Latinos and their portrayal in American television. This study represents a new examination of modern television and explores why and how stereotypes are perpetuated and challenged on Latino-oriented shows. The paper also critiques, reviews and describes prominent Latino figures throughout the past century on American television and film and examines how they’re represented. Comparable studies were analyzed to provide further insight in the coverage and portrayal of Latinos in American television. A qualitative content analysis study was completed through observing episodes of both The George Lopez Show and American Family. Results obtained by coding the gathered data and using pre-set established stereotypes, revealed that there are formulas that work with sitcoms and dramas through themes such as major vs. minor characters, flashbacks and sitcom tropes. The themes help illustrate how stereotypes are perpetuated and challenged on television by how they promote positive behaviors and dialogue through negative, damaging behaviors and discourse.

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Keywords

Latinos, Television, Stereotypes, Cultivation theory, Critical race theory

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