The Houston Shakespeare Festival: A Strategic Plan
Date
2014-05
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Abstract
By identifying the critical niche it occupies within the cultural landscape of Houston, the Houston Shakespeare Festival has the opportunity to make the transition from a Houston gem to a festival of truly international importance. This work seeks to identify key objectives in order to achieve this vision. By pursuing increased community outreach, expanded productions, and broader collaboration with the corporate sector and theatre community in Houston, HSF can broaden its impact on both the University and the City of Houston. By expanding the marketing and development capacity of the Festival, HSF can reach a new and increasingly diverse audience.
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Keywords
Houston Shakespeare Festival, Strategic plan