Opportunity + Appeal: Milan, Italy
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Globally fluent cities are “metropolitan areas that are appealing, open, and opportunity-rich which serve as magnets for attracting people and firms from around the world,” according to The Brookings Institution. Milan, Italy is presented in 3 parts: business climate, diversity, livable neighborhoods; in 3 places: city center, neighborhoods, and the public realm. Employment opportunities and job growth are only part of what makes a city appealing as a place to live. Using the language of Jane Jacobs, derived from experience of 1960’s Greenwich Village, New York City, and described in The Death and Life of Great American Cities, I will present a case study of Milan and it’s opportunity and appeal around the world.