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The Impact of Brand Equity on Luxury Horizontal Brand Extension
A recent trend in the luxury industry reveals that many companies are using brand extension strategies to leverage their assets among competitors. Despite the popularity of the luxury brand extensions, limited research has ...
A Hedonic and Eudaimonic Model of Customer Well-being through Integrated Resort Experiences
A common assumption holds that tourism generally contributes to customers’ well-being by offering them opportunities to satisfy their needs through escape aids, problem solvers, energy, new lifeblood, and happiness. However, ...