Browsing by Department "Communication, Jack J. Valenti School of"
Now showing items 1-20 of 52
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A CONTEMPORARY EXAMINATION OF DEMAGOGIC TECHNIQUES: SELECTED SPEECHES FROM THE 2008 PRESIDENTIAL CAMPAIGN
(2010-12)A new media landscape exemplified by online political news media and the 24-hour news cycle has created a new context for political discourse, and the resurgence in demagoguery scholarship reflects a shared desire to ... -
A CROSS-CULTURAL COMPARISON AND EXAMINATION OF WORKPLACE BULLYING IN SINGAPORE AND THE UNITED STATES
(2011-12)This study explored the levels of exposure to workplace bullying in Singapore and the United States and investigated how victims in the two countries coped with the bullying. Furthermore, this study assessed the extent to ... -
A Qualitative Investigation of Communication Privacy Management (CPM) within Families with Hereditary Non-polyposis Colorectal Cancer (HNPCC)
(2014-05)This study examined communication privacy management (CPM) among persons with Lynch syndrome (LS), specifically seeking to understand (a) the prompts that motivate participants to share LS health information, (b) the ... -
ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT
(2012-12)As technology advances and makes online communication available to mass audiences, consumers are increasingly making their opinions on brands, products and services available by generating reviews, posts and conversations ... -
AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS
(2012-12)The purpose of this study was to explore African American female students’ perceptions and experiences with diversity in their public relations education. Additionally, the purpose of this study was to gain insight from ... -
AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS
(2011-12)This study expands on global public relations literature by examining how China’s public relations education has adopted the concept of multiculturalism in its textbooks. Overall, this study was guided by relevant literature ... -
Animus, Anima, and Shadow: Gender Role Representation in Fantasy Films of the Third Wave Feminist Era
(2010-12)Research on representation of gender in 20th century media suggests that traditional attitudes towards gender, which call for aggressive, dominant male behavior and passive, submissive female behavior, have been propagated ... -
Beyond the Great Firewall: A Case Study of Inter-media Agenda Setting Effects between Chinese and Western Reporting on Corruption in China
(2017-05)This study examines inter-media agenda setting effects between Chinese and Western reporting on the single case of Zhou Yongkang’s imprisonment. Through a comprehensive content analysis of 323 Chinese-language news articles ... -
Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics
(2016-05)The purpose of this study was to understand Black women’s perceptions of health, specifically in regards to HIV/AIDS, and the ways in which their cultural identities influence health decisions according to the situational ... -
Breast is best but bottle is next: Mothers’ perception of the portrayals of breastfeeding in the media
(2010-12)The ideology that breastfeeding is a recommended form of nutrition for babies has become widely popular in the United States. However, some social norms like the baring of the breasts make it difficult for the mother to ... -
Cartoon Network's Naughty Sister Station: Innovations of the Adult Swim Network in American Late Night Television Programming
(2010-12)This research is intended to focus on the relevance and efficacy of the Adult Swim network in late night adult-oriented television programming. Through an active historical case study, it will set out to identify the Adult ... -
Corporate Social Responsibility: A Qualitative Analysis in the Mitigation of Crisis
(2016-05)The purpose of this study was to understand how corporate social responsibility can be utilized in the event of a crisis. In this qualitative study, issues management theory and the situational crisis communication theory ... -
COST-CUTTING AT THE HOUSTON CHRONICLE: WHAT IMPACT HAS DECLINING CIRCULATION HAD UPON CRIME COVERAGE?
(2011-12)This study investigated the effect declining circulation at the Houston Chronicle had upon local news coverage- especially crime coverage. In 1995, it became the sole daily metro newspaper in Houston. In the ensuing years ... -
CULTURAL INFLUENCE ON THE CHARACTERIZATIONS OF HEALTH BY KOREAN WOMEN LIVING IN THE UNITED STATES
(2011-12)The number of Korean migrants in the United States is continuously on the rise. As immigrants, they adapt to their new environment, including their understanding of health. This study explored the experience of Korean women ... -
Effects of Adult Volunteers' Presentations on High School Students' Engagement and Intent to Stay in School
(2011-05)Education is a key component to building a successful life and completion of high school is a critical part of that education. The issue of students dropping out of school is one that is growing, despite many attempts by ... -
EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS
(2011-12)Organizations realize the importance of employee communication behaviors (ECBs) in public relations contexts. Recently scholars conceptually advanced two types of ECBs-Megaphoning and Scouting. This empirical study examined ... -
EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES
(2012-12)This study examined how advanced degrees affect representation in management roles within public relations. In-depth interviews were used to explore the relationship between advanced degrees and career success in thirteen ... -
EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION
(2012-05)This study examined the role of mentorship in assisting African Americans in public relations with promotion, salary growth, retention, job satisfaction and overcoming racial barriers. In-depth interviews were used to ... -
EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION
(2011-12)Using a within/between experimental design, the current study attempted to examine 1) whether the ethnicity and call phone type can predict one’s frequency of calling while driving; 2) to examine the mechanism of how ... -
Exploring Perceptions of Fake News Using Situational Theories
(2018-05)The purpose of this study was to understand how the younger generations of eligible voters perceive fake news and distinguish it from truth. In this exploratory study, the situational theory of publics and situational ...